10/20/2023 0 Comments Ipl 5 vodsThere were 7.2 billion social interactions by users and 300 million+ unique platform visitors. There is bound to be a lot of pent up urge to shop for products from mobile phone chargers to vehicle insurance.”Īs per Hotstar’s records, the platform saw a 74% increase in watch time in 2019, an unprecedented growth from the previous year. This year has especially been hard on consumers who have been locked up in their homes for most part of the year. This is the season of product launches, discounts and bargains because the consumer lets loose his purse strings. This is the best time to create demand and engagement with consumers. September, October, November and December are considered to be the biggest festive months of the year by marketers. According to Rajesh Patalia, Chief Strategy Officer, AGENCY09, “The timing couldn’t have been better for this year’s IPL.
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